My marketing teacher at the age of 14 inspired me. What fascinated me about marketing was all the components it entails from research and production to sales and design. My mother was an artist for an advertising agency and my father was in sales – so I guess you could say it runs in the family. I have enjoyed carving out my niche in an ever evolving discipline.
My marketing career started when I worked for a professional sports organisation where planning events became second nature. I then worked for 3M Company, a large global corporation, where I acquired expertise in branding, organising product launches, writing marketing plans and leading creative teams.
The experience I gained from those positions gave me the tools to start Avitus Marketing, a workshop company. I trained non-profits and small business owners, with a limited budget, how to successfully promote their products and services. Clients were educated in the principles of marketing and empowered to run their own successful campaign. Later, I honed my leadership and creative skills by running a volunteer parent group. I was the copywriter, designer and photographer during the formative years.
I now enjoy helping businesses in the beautiful coastal town of Port Macquarie, Australia with their content marketing, business writing and photography.
If you are looking for marketing help and need someone to assist with small tasks or want someone to take the lead on a project, let's talk. I enjoy assisting with the idea and planning phase. I also like rolling up my sleeves and getting all the details to fall into place.
Podcasts I can't get enough of...
Jody Carey Marketing Communications